Insight from social data gets you closer to the action than other research methods. It captures people’s experiences and emotions as they happen. It’s in the moment, gritty – a more natural expression of life.
After all, people don’t talk to researchers the way they talk to each other.
So, how should it fit into your research mix?
Watch our upcoming webinar and see how to leave social listening behind. We’ll show you the real potential of social and how your team can create powerful new insights.
Our session will focus on:
- Why brands should use social data
- Integrating social insight with traditional market research