What is enhanced social listening?
Enhanced social listening brings to light critical insights that are hidden from traditional methods
New human stories
Hidden Lives
People don’t talk to researchers the way they talk to each other.
But they do on social media.
These more natural conversations reveal new truths about people’s lives and what makes them tick.
Hidden Moments
The moment it happens is hidden from the usual tools of research (surveys and groups).
Social data uncovers these moments of action, experience and emotion – helping you capture what really matters.
Hidden Influence
What people see on social media shapes their choices, opinions and behaviours.
Understanding these influences makes it clear how you can become part of their decision-making journey.
What we do
ESL vs Traditional Market Research
1
Confidence from experience
Insights are borne out of real-life consumer experiences, avoiding confirmation bias and claimed behaviour – all at scale.
2
Reveal social decision making
Discover and understand the different stages of the social consumer decision-making journey.
3
Access new audiences
See new audiences, connections and overlaps in communities which you couldn’t otherwise know about.
ESL vs Social Listening
1
Deep sentiment + emotion
Get access to deeper and more accurate human analysis of emotion, sentiment and language.
2
Blending quant + qual for a 3D picture
Quantifying specific experiential and emotional attributes, while also getting depth insights from the same data set.
3
Understanding context
Being able to appreciate the human, market and cultural context in which these interactions take place and what it means.
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