Enhanced social listening brings to light critical insights that are hidden from traditional methods
New human stories
People don’t talk to researchers the way they talk to each other.
But they do on social media.
These more natural conversations reveal new truths about people’s lives and what makes them tick.
The moment it happens is hidden from the usual tools of research (surveys and groups).
Social data uncovers these moments of action, experience and emotion – helping you capture what really matters.
What people see on social media shapes their choices, opinions and behaviours.
Understanding these influences makes it clear how you can become part of their decision-making journey.