From nothing, #BookTok has amassed around 54bn (yes, that’s 54 billion!) views and spawned a range of related areas of interest.
Some of the biggest reflect what’s at the heart of BookTok – romance and spice.
In this webinar, you get front-row seats to how the online phenomenon is impacting book sales.
We’ll show the commercial potential of Booktok – so that you can be at the forefront of spotting creative and commercial opportunities.
You can also download the report here.
You can also read more about TikTok analysis method here.