THIS SOCIAL LIFE

We spend a lot of time listening to people talk to each other on social,  so we get to hear some amazing stories. We then use these to help brands find new opportunities for growth.

This Social Life is our blog for market researchers, those involved with consumer insight, marketing, customer service, innovators, strategists, planners, creatives – well, anyone who’s interested in people.

AllIdeasIn conversation with...Insight tips + tacticsNotice boardOriginal researchSocial lives
New year resolution trends

2019: A resolution revolution?
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Influence and influencers

Taking influence away from the Influencers
Needles haystacks, 5 tips for working with social data

Needles, haystacks: 5 tips for working with social data
In conversation with....

In conversation with… Nick Bonney, Founder of Deep Blue Thinking
Does my bum look big

Does my bum look big in this?
In conversation with....

In conversation with… Martin Thomas – author of the Financial Time’s Guide to Social Media Strategy
Echo-chamber-large

The echo chamber trap: hearing what you want to hear, seeing what you want to see (part 1)
In conversation with....

In conversation with, Jeremy Hollow- founder of L+LR
Social learning on tour

As Heard on Social – on tour!
man jump ocean

When should brands jump in? Knowing when to take new entrants seriously.
MARKET RESEARCH SHOULD DO MORE TO CHALLENGE BRANDS’ SELF-OBSESSION

Market Research should do more to challenge brands’ self-obsession
McDonalds dad advert

McDonald’s ‘bereavement’ ad could have been better, but they shouldn’t have pulled it
Why are some people moving away from social listening?

Why are some people moving away from social listening?
winning creative pitches

A new way for agencies to win pitches, sell-in campaigns and brief creative
Hair story

Do you really know the personal stories that drive demand in your market?
The case for social learning

The case for Social Learning
Social learning case study: braun

Learning to groom on the internet. How we turned social commentary into customer insight for Braun
Winging it: how listening to airline customers, lets you get to the root of the problem

Winging it: how listening to airline customers, lets you get to the root of the problem
Don’t just count the sprouts, it’s time to think again about what social data’s all about

Don’t just count the sprouts, it’s time to think again about what social data’s all about
Old typewriter the end

The day I ran out of Google…
How to use TripAdvisor for mystery shopping

Cost-effective mystery shopping for the hospitality sector
Social listening blog: importance of an outside in view

Why you need an outside-in view of your market
Research case study: Braun + TMRE

TMRE Innovation in research: finalist case study