This social life
A blog about how our lives play out on social
- and what this means for brands.

Oh, and some great conversations with people trying to make sense of it all.

AllIn conversation with...Insight ideasSeen + heardThese social livesTips + tactics
For the world

Loud, confused and complex – unpicking consumer attitudes toward ‘Green’ consumerism
hashtag image

Hashtag spotlight: #cocacolachristmas
hero

Is the future of fundraising helping people build their brand rather than yours?
2020 trends

Not another trends article… Reflections on social and shopping in 2020
In conversation with....

In conversation with… Daryl Travis, Founder & CEO of BrandTrust
Free Diver (cropped)

Is your social insight team full of Speed Skaters or Free Divers?
Listening

We need to talk about talking… and listening….
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Hashtag spotlight: #antibullyingweek
In conversation with....

In conversation with… Dr. Jillian Ney
Hair

How social insight can help you map out category needs
rainbows

Back to work after a miscarriage
hashtag image

Hashtag spotlight: #1in4
In conversation with....

In conversation with… Judith kleine Holthaus
spotting emerging trends and green shoots

Fringe-spiration: how to spot emerging consumer trends and green shoots
I see you baby

I see you baby! How to help your creatives be more effective
tomato

Some sensible tips for getting the best from your social listening provider
How do people look for new things

What do people see when they’re looking to buy something new?
Tips for dealing with fake reviews

Tips for understanding and dealing with fake reviews
In conversation with....

In conversation with… Dr. Nick Coates, Global Creative Consulting Director at C Space
Consumer-centric product development

Consumer-centric product development
In conversation with....

In conversation with… Jaclyn Kirkman, Digital Insights Manager at GSK
What's up with TrustPilot?

What’s up with TrustPilot?
Hola

Introducing… our new Research Manager, Kate
Lessons in love

Lessons in love
In conversation with....

In conversation with… Roland Harwood, founder of We Are Liminal
10 tips for improving your social data

Rubbish in, Rubbish out – 10 tips for improving your social data
New year resolution trends

2019: A resolution revolution?
Influence and influencers

Taking influence away from the Influencers
Needles haystacks, 5 tips for working with social data

Needles, haystacks: 5 tips for working with social data
In conversation with....

In conversation with… Nick Bonney, Founder of Deep Blue Thinking
Does my bum look big

Does my bum look big in this?
Why do people use forums

Why do people use forums?
In conversation with....

In conversation with… Martin Thomas – author of the Financial Time’s Guide to Social Media Strategy
Finding new audiences

Discovering hidden audiences, the one about pregnancy tests
Echo-chamber-large

The echo chamber trap: hearing what you want to hear, seeing what you want to see (part 1)
In conversation with....

In conversation with, Jeremy Hollow- founder of L+LR
Social learning on tour

As Heard on Social – on tour!
Angry faces

6 Faces of Anger: the miffed don’t change the world
good looking pint

The tragedy of the second pint
man jump ocean

When should brands jump in? Knowing when to take new entrants seriously.
MARKET RESEARCH SHOULD DO MORE TO CHALLENGE BRANDS’ SELF-OBSESSION

Market Research should do more to challenge brands’ self-obsession
McDonalds dad advert

McDonald’s ‘bereavement’ ad could have been better, but they shouldn’t have pulled it
why forums work

“OMG! I fancy the gardener!!!”
Why are some people moving away from social listening?

Why are some people moving away from social listening?
"MyMum": a rough guide for marketers, researchers and planners

“MyMum”: a rough guide for marketers, researchers + planners
Adulting: a rough guide

Adulting: 12 ideas for Marketers, Researchers + Planners
winning creative pitches

A new way for agencies to win pitches, sell-in campaigns and brief creative
Hair story

Do you really know the personal stories that drive demand in your market?
The case for social learning

The case for Social Learning
Social learning case study: braun

Learning to groom on the internet. How we turned social commentary into customer insight for Braun
Winging it: how listening to airline customers, lets you get to the root of the problem

Winging it: how listening to airline customers, lets you get to the root of the problem
Don’t just count the sprouts, it’s time to think again about what social data’s all about

Don’t just count the sprouts, it’s time to think again about what social data’s all about
Blog: understanding trust in financial services

Trust me, I’m a global financial institution…
Old typewriter the end

The day I ran out of Google…
Mother knows best: how we listened to mums to learn what they want from food brands

Mother knows best: how we listened to mums to learn what they want from food brands
How to use TripAdvisor for mystery shopping

Cost-effective mystery shopping for the hospitality sector
Social listening blog: importance of an outside in view

Why you need an outside-in view of your market
The meaning of hashtags is changing

The changing meaning of hashtags
Social listening case study - audience reaction to BBC radio programme

BBC Radio 4 Woman’s Hour Power List: did it work?
Original insights syria UK public opinion

How did UK citizens react to the choice of their countrymen to join the war in Syria?
Research case study: Braun + TMRE

TMRE Innovation in research: finalist case study
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