This social life A blog about how our lives play out on social - and what this means for brands. Oh, and some great conversations with people trying to make sense of it all. AllIn conversation with...Insight ideasJoin the teamSeen + heardStaff spotlightThese social livesTips + tactics Bigger isn’t always better: reflections on the 2021 MRS Big Qual conference Insight ideas In conversation with… Jeremy Hollow, Founder & MD, Listen + Learn Research In conversation with... Breaking up is hard to do: Are users really leaving social media and what does it tell us about the future? These social lives The ‘Great Pause’? How working women feel about their daily post-Covid grind Insight ideas Staff Spotlight – Getting to Know Karen, Research Manager Staff spotlight Hashtag spotlight – #Plantparent Insight ideas Hashtag spotlight – #SaturdayMornings Insight ideas Hashtag spotlight – #ClimateChange Insight ideas Hashtag spotlight – #HomeMeans Insight ideas Hashtag spotlight – #JobSearch Insight ideas Hashtag spotlight – #ThinPrivilege Insight ideas Hashtag spotlight – #Migraine Insight ideas In conversation with… Mike Coulter, Creative Director of The Do Lectures #DoSideProjects In conversation with... You can’t rely only on social listening tools to get insight from social data Tips + tactics Short videos, big impact: how TikTok is stimulating demand Insight ideas What Britney Spears can teach us about mental health on social media These social lives The End of the Wild West? Towards a New Code of Ethics on Social Media These social lives A Checklist for the Ethical Use of Social Media Data Tips + tactics In conversation with…Tom Johnson, Managing Director @ Trajectory In conversation with... The global village: what brands can learn from online forums with global reach These social lives In conversation with… Siân Dodwell, Chief Strategy Officer @ Langland In conversation with... What can the Queen’s Gambit teach us about multilingual query writing? Tips + tactics Revealed, the six hidden superpowers of social data Insight ideas We’re hiring… Research Managers Join the team How to write a better Social Listening query Tips + tactics Is traditional research missing people with ‘unpopular opinions’? Insight ideas How the ‘persuasion equation’ can increase your influence Insight ideas In conversation with… Nana Crawford, Social Media Manager @ The British Red Cross In conversation with... Social for Good These social lives In conversation with… Joe Rice, Data + Enterprise Solutions Lead @ Twitter In conversation with... If I was a client, this is the question I’d ask Tips + tactics How to make subscription services ‘stickier’ Insight ideas Is back to work Covid’s second act? These social lives Attitudes, emotions and behaviors: using social data to drive qualitative insight Insight ideas What’s ‘Instagramable’? Visual identity in an Instagram world Insight ideas Post-traumatic growth Insight ideas Home-schooling shows how consumer behaviour is changing in response to Coronavirus These social lives What to do if the coronavirus is wrecking your research plans Tips + tactics The rough guide to DIY social insight Tips + tactics Hashtag spotlight – #RandomActsofKindness These social lives 18 tips for working from home (from people who do it all the time) Tips + tactics How to fix the problem with your social data Tips + tactics How to help your organisation be more humane These social lives Loud, confused and complex – unpicking consumer attitudes toward ‘Green’ consumerism Insight ideas Hashtag spotlight – a selection of Winter warmers These social lives In conversation with… Helen Spencer, Planning Director at StratHouse In conversation with... Is the future of fundraising helping people build their brand rather than yours? Insight ideas Not another trends article… Reflections on social and shopping in 2020 Insight ideas In conversation with… Daryl Travis, Founder & CEO of BrandTrust In conversation with... Hashtag spotlight: #cocacolachristmas These social lives Is your social insight team full of Speed Skaters or Free Divers? Insight ideas We need to talk about talking… and listening…. Insight ideas Hashtag spotlight: #antibullyingweek These social lives In conversation with… Dr. Jillian Ney In conversation with... How social insight can help you map out category needs Insight ideas Back to work after a miscarriage These social lives Hashtag spotlight: #1in4 These social lives In conversation with… Judith kleine Holthaus, Head of Data & Insight at Fora In conversation with... Fringe-spiration: how to spot emerging consumer trends and green shoots Insight ideas I see you baby! How to help your creatives be more effective Insight ideas Some sensible tips for getting the best from your social listening provider Tips + tactics What do people see when they’re looking to buy something new? Insight ideas Tips for understanding and dealing with fake reviews Tips + tactics In conversation with… Dr. Nick Coates, Global Creative Consulting Director at C Space In conversation with... Consumer-centric product development Tips + tactics In conversation with… Jaclyn Kirkman, Digital Insights Manager at GSK In conversation with... What’s up with TrustPilot? Tips + tactics Introducing… our new Research Manager, Kate Seen + heard Lessons in love Insight ideas In conversation with… Roland Harwood, founder of We Are Liminal In conversation with... Rubbish in, Rubbish out – 10 tips for improving your social data Tips + tactics 2019: a resolution revolution? Insight ideas Taking influence away from the Influencers Tips + tactics Needles, haystacks: 5 tips for working with social data Tips + tactics In conversation with… Nick Bonney, Founder of Deep Blue Thinking In conversation with... Does my bum look big in this? Tips + tactics Why do people use forums? Insight ideas In conversation with… Martin Thomas – author of the Financial Time’s Guide to Social Media Strategy In conversation with... Discovering hidden audiences, the one about pregnancy tests Insight ideas The echo chamber trap: hearing what you want to hear, seeing what you want to see (part 1) Tips + tactics In conversation with, Jeremy Hollow- founder of L+LR In conversation with... As Heard on Social – on tour! Seen + heard 6 Faces of Anger: the miffed don’t change the world Insight ideas The tragedy of the second pint Insight ideas When should brands jump in? Knowing when to take new entrants seriously. Tips + tactics Market Research should do more to challenge brands’ self-obsession Tips + tactics McDonald’s ‘bereavement’ ad could have been better, but they shouldn’t have pulled it Tips + tactics “OMG! I fancy the gardener!!!” Insight ideas Why are some people moving away from social listening? Tips + tactics “MyMum”: a rough guide for marketers, researchers + planners Insight ideas Adulting: 12 ideas for Marketers, Researchers + Planners Insight ideas A new way for agencies to win pitches, sell-in campaigns and brief creative Tips + tactics Do you really know the personal stories that drive demand in your market? Tips + tactics The case for Social Learning Tips + tactics Learning to groom on the internet. How we turned social commentary into customer insight for Braun Tips + tactics Winging it: how listening to airline customers, lets you get to the root of the problem Tips + tactics Don’t just count the sprouts, it’s time to think again about what social data’s all about Tips + tactics Trust me, I’m a global financial institution… Insight ideas The day I ran out of Google… Tips + tactics Mother knows best: how we listened to mums to learn what they want from food brands Insight ideas Cost-effective mystery shopping for the hospitality sector Tips + tactics Why you need an outside-in view of your market Tips + tactics The changing meaning of hashtags Insight ideas BBC Radio 4 Woman’s Hour Power List: did it work? Insight ideas How did UK citizens react to the choice of their countrymen to join the war in Syria? Insight ideas TMRE Innovation in research: finalist case study Seen + heard Subscribe to updates: Email address Marketing Permissions Please select all the ways you would like to hear from Listen + Learn Research: Email Direct Mail Customized Online Advertising
