This social life A blog about how our lives play out on social - and what this means for brands. Oh, and some great conversations with people trying to make sense of it all. AllIn conversation with...Insight ideasJoin the teamSeen + heardStaff spotlightThese social livesTips + tactics What can TikTok teach us about immune health? Insight ideas Why you can’t have brand purpose without social insight These social lives In conversation with…John Sills In conversation with... How your business can help save victims of abuse: 10 practical steps These social lives Staff Spotlight – Getting to Know Kate, Research Manager Staff spotlight Celebrating a decade of success in social insight Staff spotlight 3 Mistakes Brands Make When Marketing to a Diverse Audience These social lives How social media platforms are adapting to the web’s hot new business model Seen + heard Staff Spotlight – Getting to Know Lilas, Senior Analyst Staff spotlight Who, me?! How we need to stop blaming each other for the climate crisis Insight ideas Are you really willing to change your habits to save the planet? Insight ideas Are people willing to pay a premium for sustainable products? Insight ideas How has climate change impacted transport decisions? Insight ideas President Obama…Will you go Vegan? Insight ideas Reflections on the 2021 MRS Big Qual conference Insight ideas In conversation with… Jeremy Hollow, our Founder In conversation with... Are users really leaving social media? These social lives The ‘Great Pause’? How working women feel about their post-Covid grind Insight ideas Staff Spotlight – Getting to Know Karen, Research Manager Staff spotlight Hashtag spotlight – #Plantparent Insight ideas Hashtag spotlight – #SaturdayMornings Insight ideas Hashtag spotlight – #ClimateChange Insight ideas Hashtag spotlight – #HomeMeans Insight ideas Hashtag spotlight – #JobSearch Insight ideas Hashtag spotlight – #ThinPrivilege Insight ideas Hashtag spotlight – #Migraine Insight ideas In conversation with… Mike Coulter In conversation with... You can’t rely only on social listening tools to get insight from social data Tips + tactics How TikTok is stimulating demand Insight ideas What Britney Spears can teach us about mental health on social media These social lives Towards a New Code of Ethics on Social Media These social lives A Checklist for the Ethical Use of Social Media Data Tips + tactics In conversation with…Tom Johnson In conversation with... The global village: what brands can learn from international online forums These social lives In conversation with… Siân Dodwell In conversation with... What the Queen’s Gambit teaches us about multilingual query writing Tips + tactics Revealed, the six hidden superpowers of social data Insight ideas We’re hiring… Research Managers Join the team How to write a better Social Listening query Tips + tactics Are we missing people with ‘unpopular opinions’? Insight ideas How the ‘persuasion equation’ can increase your influence Insight ideas In conversation with… Nana Crawford In conversation with... Social for Good These social lives In conversation with… Joe Rice In conversation with... If I was a client, this is the question I’d ask Tips + tactics How to make subscription services ‘stickier’ Insight ideas Is back to work Covid’s second act? These social lives Attitudes and behaviours: using social data to drive qualitative insight Insight ideas What’s ‘Instagramable’? Visual identity in an Instagram world Insight ideas Post-traumatic growth Insight ideas How Covid-19 changed consumer behaviour These social lives What to do if the coronavirus is wrecking your research plans Tips + tactics The rough guide to DIY social insight Tips + tactics Hashtag spotlight – #RandomActsofKindness These social lives 18 tips for working from home (from people who do it all the time) Tips + tactics How to fix the problem with your social data Tips + tactics How to help your organisation be more humane These social lives Unpicking consumer attitudes toward ‘Green’ consumerism Insight ideas Hashtag spotlight – a selection of Winter warmers These social lives In conversation with… Helen Spencer In conversation with... Is fundraising helping people build their brand? Insight ideas Not another trends article… Reflections on social and shopping in 2020 Insight ideas In conversation with… Daryl Travis In conversation with... Hashtag spotlight: #cocacolachristmas These social lives Is your social insight team full of Speed Skaters or Free Divers? Insight ideas We need to talk about talking… and listening…. Insight ideas Hashtag spotlight: #antibullyingweek These social lives In conversation with… Dr. Jillian Ney In conversation with... How social insight can help map category needs Insight ideas Back to work after a miscarriage These social lives Hashtag spotlight: #1in4 These social lives In conversation with… Judith kleine Holthaus In conversation with... How to spot emerging consumer trends Insight ideas How to help your creatives be more effective Insight ideas Some tips for getting the best from your social listening provider Tips + tactics What do people see when they’re looking to buy something new? Insight ideas Tips for understanding and dealing with fake reviews Tips + tactics In conversation with… Dr. Nick Coates In conversation with... Consumer-centric product development Tips + tactics In conversation with… Jaclyn Kirkman In conversation with... What’s up with TrustPilot? Tips + tactics Introducing… our new Research Manager, Kate Seen + heard Lessons in love Insight ideas In conversation with… Roland Harwood In conversation with... Rubbish in, Rubbish out – 10 tips for improving your social data Tips + tactics 2019: a resolution revolution? Insight ideas Taking influence away from the Influencers Tips + tactics 5 tips for working with social data Tips + tactics In conversation with… Nick Bonney In conversation with... Does my bum look big in this? Tips + tactics Why do people use forums? Insight ideas In conversation with… Martin Thomas In conversation with... Discovering hidden audiences Insight ideas The echo chamber trap: hearing what you want to hear Tips + tactics In conversation with…Jeremy Hollow In conversation with... As Heard on Social – on tour! Seen + heard 6 Faces of Anger: the miffed don’t change the world Insight ideas The tragedy of the second pint Insight ideas When should brands jump in? Knowing when to take new entrants seriously. Tips + tactics Market Research should do more to challenge brands’ self-obsession Tips + tactics How the McDonald’s ‘bereavement’ ad was flawed Tips + tactics “OMG! I fancy the gardener!!!” Insight ideas Why do some reject social listening? Tips + tactics Mother’s Day: a rough guide for marketers, researchers + planners Insight ideas Adulting: 12 ideas for Marketers Insight ideas A new way for agencies to win pitches, sell-in campaigns and brief creative Tips + tactics Do you really know the personal stories that drive demand in your market? Tips + tactics The case for Social Learning Tips + tactics How we turned social commentary into customer insight for Braun Tips + tactics How listening to airline customers lets you get to the root of the problem Tips + tactics It’s time to think again about what social data’s all about Tips + tactics Trust me, I’m a global financial institution… Insight ideas The day I ran out of Google… Tips + tactics What mums could teach us about food brands Insight ideas Cost-effective mystery shopping for the hospitality sector Tips + tactics Why you need an outside-in view of your market Tips + tactics The changing meaning of hashtags Insight ideas BBC Radio 4 Woman’s Hour Power List: did it work? Insight ideas How did British citizens react to the war in Syria? Insight ideas TMRE Innovation in research: finalist case study Seen + heard Subscribe to updates: Email address Marketing Permissions Please select all the ways you would like to hear from Listen + Learn Research: Email Direct Mail Customized Online Advertising
