With significant progress being made towards a COVID vaccine, it’s easy to think that the big job is done.

That people will take the vaccine and life will go back to how it was.

Yet, before and after Pfizer’s recent announcement, pollsters have consistently found large sections of the public either seriously unsure or adamantly opposed to taking a vaccine.

It’s naïve to think that ‘the science’ alone will be enough to assure people and gain their acceptance.

Read our report to find out why.


What are we most scared of - the Virus or the Vaccine.pptx