“We’ve benefited from some significant findings – gained from social learning, which has opened doors and produced results which are of significant value to our client base.
“We were reassured by the overwhelmingly positive tone of the comments.
“The outcome from the social learning exercise provides an excellent backdrop for taking the project forward.
“We work with some global FMCG brands that are learning through this kind of ‘audience first’ research.
“2 years ago we faced a strategic challenge – we had occupancy rates of 95%, NPS scores over 50% and high levels of loyalty, but we lacked a clear understanding of what we needed to improve for our guests.