Staff Spotlight – Sofia, Research Executive

In our Staff Spotlight serieswe get up-close and personal with the members of the Listen + Learn Research team to find out who they are and what their job roles involve.

Where are you from and where are you based?

I am from Portugal, born and raised, and I am based in a small town located 40 km from central Porto, in the northern region of the country.

What does a typical day look like for you?

I like to start my days very early in the morning, it’s when I feel more productive. I usually start at 6-6:30 am and work until I feel tired in the afternoon. It’s always possible to have a meeting with the team or client scheduled or even a last-hour catch-up with your project mates. Every day is different, regarding the tasks we need to do, therefore never boring. The flexibility we have, in terms of schedule, is great, since it allows us to have time to enjoy some work-out or personal projects.

What’s the most challenging thing about being a senior analyst?

Personally, being a senior analyst has a challenging (but also rewarding) side mainly because I come from a totally different background – I have worked several years as an accountant, which means I need to adapt and be flexible enough so that I can use my qualitative and quantitative analytical skills in a totally different context from that one I was used to. But now, in a much more dynamic and interesting way.

What is your secret to making progress each day?

Trying to organize my time and tasks the best way possible, asking for and listening to feedback, learning from my teammates, trying to be proactive and giving my best every day.

What do you enjoy doing outside of your job?

I absolutely love to travel, I see it as a personal investment. I really enjoy going to concerts, theatres or to a nice restaurant. I love animals, so now I discovered a new passion, which is volunteering in an animal shelter. Ultimately, I try to spend quality time with my friends and family and even with myself!

In your view, which are the main social media trends in your country?

As in the rest of the world, activism and social conscience dominate social media (climate change, LGBT support, racism, etc.). Currently, here in Portugal, there is the trend to “buy locally”, due to the pandemic that had so many negative effects on local businesses/brands; the use of “influencers” by the brands to promote products will continue; within the social media world, the use of Tik Tok is a trend, who doesn’t use it, doesn’t exist – inclusively, many careers are relying on this platform to succeed (life coaches, personal trainers, plastic surgeons (!), the TikTok influence on careers.

What is something people don’t know about you?

I played the piano for 12 years and plan to have classes again, in the near future!


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