We use Social insight to
answer three big questions.
How can you:
  1. Get the right insight to develop a winning strategy?
  2. Deliver the best possible customer experience?
  3. Tell your story in the most compelling way?
The right strategy
Inspire your strategic thinking, awareness and planning
Brand perception

People are talking about your brand on social. They’re reacting to what you do, what you say and what you stand for.

We can help you see what’s important, what’s changing and where the opportunities are.

Competitor Intelligence

They’re also talking about your competitors. What they’re doing and what people think of them – the good, the bad and the ugly.

We’ll help you see who’s getting noticed on social – and what this means for you.

Market landscaping

Market forces play out on social. We can tap into these to discover the big issues you need to be aware of.

We’ll help you see the disruptors and how you can be successful in new markets.

Audience insights
Audience insights

Find the people who matter most, now and for tomorrow. Understand what they care about, what makes them tick. What brings people together and what divides them.

Develop unique social personas – rich with insight on their attitudes, beliefs, values, needs, emotions and behaviours.

Innovation + Trends

New happens on social. We can use this to help you identify, understand and track emerging consumer trends. Uncover frustrations and unmet needs.

See how you can benefit from what’s happening at the fringe.

Meaning + purpose

People want more from brands. They want to know what they stand for. It’s not enough to just do. Brands need to be.

We can help you understand the underlying issues, concerns, hopes and ambitions of a market – so you can align your purpose with the desires of your audience.

The right experience
Improve the experience for your customers, employees and other stakeholders
Product + Service

Social is the place to find recommendations and reviews. It’s an incredibly powerful source of insight into how people actually use your products or services.

We can use this data to help you understand you are performing and how you compare to the competition.

Customer Services

@brandname is the first port of call for many. These are your customers telling you how they feel.

We can help you use this data (whether it’s Tweets or survey comments) to understand what’s working and what could be improved – emotionally and practically.

Employee engagement

Lots of firms survey their employees. Few have the time to read all of their replies. Shame, as this is where the magic is. We can help you get a better understanding of your most important asset – your people.

Understand what drives engagement and retention and what could be undermining it.

The best told story
Know who to talk to, what to say, and where to start the conversation
Creative development

The most powerful creative work connects brands to the essence of life. Social insights can help creative teams tap into this.
Where other techniques can bias or lead, social insight shows you the raw side of life.

We can help you know what to say, how, where and when.

Audience targetting

Social is a place where people want to go – which makes it easier to find them. We’ll help you understand the different social and digital journeys people go. So you can be there with the right content at the right time.

This can improve your click-through rates and reduce your cost of acquisition.

Services - visual identity
Visual identity

Pictures speak loudly. They show what it matters to people. We can turn these into insights that will help you see what’s ‘Instagram-able’ and how to communicate more effectively.

We can also help you compare the ‘visual identity’ of different brands to see how they actually fit into people’s lives.

Influence + influencers

Influencers have a clear impact on how and what people buy and do. We can help you understand the role different influencers play in shaping opinion and intent.

Find them, understand them, profile them, so that you can understand their impact and engage with them more effectively.

Campaign evaluation

Your campaign is leaving a trace in social, one we can use to help evaluate the results. You’ve already got the ‘what’ from the metrics, we can give you ‘why’ to explain its impact. Has it shifted brand perceptions, did it achieve its goals?

This can make your brand tracking more meaningful, and help you see what’s actually shifting perceptions.