Resources

AllBlogGuidesPeopleReportsWebinars
erik-odiin-jbQvJx2EWnU-unsplash

Feeling the squeeze: #BudgetTravel on TikTok

Planting trees

The B Corp diaries (2) – the company soul

Two men sitting on parkbench

In conversation with…Simon Scrivens

kalea-jerielle-fuBj4vkp4-g-unsplash (1) (1)

What makes our approach different?

nasa-Q1p7bh3SHj8-unsplash

Going viral: the psychology of how and why we share on social media

norbu-gyachung-O2rFpJ_vbwk-unsplash (1) (1)

How to market to LGBT+ audiences

hatice-yardim-oCPDom0y_yI-unsplash (1)

#BookTok: from romance to rebellion

matias-north-v8DSLoY80Xk-unsplash (2)

Turning the page: What the book industry can learn from Booktok

cash money

How social commerce is transforming online shopping experiences

tim-gouw-bwki71ap-y8-unsplash

How to stand out as an intern applicant

davide-ragusa-gcDwzUGuUoI-unsplash

What I learned from conversations with 15 Research Directors

casey-horner-4rDCa5hBlCs-unsplash

Planet Earth needs some friends

will-francis-ZDNyhmgkZlQ-unsplash

When should social replace traditional research methods?

thought-catalog-IcUbKfIuQ70-unsplash

The start of a trend

Two men sitting on parkbench

In conversation with… Best advice from the Q&A

matt-bennett-78hTqvjYMS4-unsplash

How to appeal to older audiences online

andy-t-oRhhb0f2Kic-unsplash (1)

The right to decline

ben-elwood-rsCB-A69lUc-unsplash

MRS Big Qual 2022: Turning TikToks Into Insight

thomas-richter-B09tL5bSQJk-unsplash

50 shades of green: consumer climate action

clark-tibbs-oqStl2L5oxI-unsplash

Come join our team!

george-pagan-iii-f-PH16nZHKI-unsplash (2)

How to chart a path through the social media wilderness

solen-feyissa-Yaw9mfG9QfQ-unsplash

How to use TikTok for business insight

Two men sitting on parkbench

In conversation with…Adam Mills

Planting trees

The B Corp diaries

sharon-mccutcheon-NeRKgBUUDjM-unsplash

Hashtag spotlight – #SkinTok

sigmund-uNBYT-gizhU-unsplash

Webinar series: a practical guide to social insight – part 1

Citrus board

Brands, lead Reddit’s talk on gut health

Climbing steep stairs

A DIY guide to social insight

Russian dolls

Rethinking ESG after the Ukraine conflict

An influencer sitting on a car

Micro-influencers: what are they, why are they important and how to find them

Diagnosing a keyboard

How social reveals doctor/patient interactions

Two men sitting on parkbench

In conversation with…Jon Wilkins

Day out in the forest

Staff Spotlight – Keith, Senior Analyst

Women in the LLR team

International Women’s Day at LLR

Monica in the woods

Staff Spotlight – Monica, Senior Analyst

Filipe with family

Staff Spotlight – Filipe, Senior Analyst

Notes on a board

Pinterest report: A human-based approach to Pinterest insight

Pinterest study

Why brands should care about Pinterest

Living room design

Pinterest report: lessons from DIY home décor

Colourful plate design

Pinterest insight: DIY home decor trends

Personal planning

How social insight reveals the job to be done

Watching TV

What’s the impact of social media on TV?

Two men sitting on parkbench

In conversation with…Louise McLaren

Social distance in a city

Anticipation to Anxiety: Life after Covid

Maria in New York

Staff Spotlight – Maria, Research Manager

Sofia in the woods

Staff Spotlight – Sofia, Research Executive

Midsummer celebration

Staff Spotlight – Louise, Marketing Manager

Hannah on holiday

Staff Spotlight – Hannah, Account Director

Day out surfing

Staff Spotlight – Priscila, People and Ops Manager

Mike on skiis

Staff Spotlight – Mike, Research Director

Stella on holiday

Staff Spotlight – Stella, Research Manager

Planting trees

B Corp

Visiting a museum

The evolving nature of social media platforms

Two men sitting on parkbench

In conversation with…Kate Mackie

Remote work meeting

How to instil spontaneity in remote working

Images of Karens

We need to talk about Karen: social media gone wrong

Food assortment

Pinterest spotlight: #Food inspiration

Hair treatment

Pinterest spotlight: #Hair Care

Wedding photo

Pinterest spotlight: #wedding trends

Interiour design

Pinterest spotlight: #Interior design ideas

Travel plans

Pinterest spotlight: #Travel

Two men sitting on parkbench

In conversation with…Ed Smith

Immunity cells

What can TikTok teach us about immune health?

Navigating the woods

No brand purpose without social insight

Two men sitting on parkbench

In conversation with…John Sills

Team support

How your business can help save victims of abuse: 10 practical steps

Kate on holiday

Staff Spotlight – Kate, Research Manager

Celebrating birthdays

Celebrating a decade of success in social insight

Big public event

How to Market to a Diverse Audience

Lemonade stand

Social media and the creator economy

Lilas on horseback

Staff Spotlight – Lilas, Senior Analyst

Finger-pointing

Who, me?! How to stop green-shaming

Protest

Are you committed to climate action?

Piggy-bank

Are people willing to pay a premium for sustainable products?

Cars on road

How has climate change impacted transport decisions? 

Obama office

President Obama…Will you go Vegan?

Numbers on screen

Reflections on the 2021 MRS Big Qual conference

Two men sitting on parkbench

In conversation with… Jeremy Hollow, our Founder

Heart on a wall

Are users really leaving social media?

Woman folding clothes

Working women’s post-Covid grind

Skye with family

Staff Spotlight – Skye, Research Manager

Selection of plants

Hashtag spotlight – #Plantparent

Coffee in bed

Hashtag spotlight – #SaturdayMornings

One world sign

Hashtag spotlight – #ClimateChange

A small home

Hashtag spotlight – #HomeMeans

Working from home

Hashtag spotlight – #JobSearch

Comforting

Hashtag spotlight – #ThinPrivilege

aaron-blanco-tejedor-VBe9zj-JHBs-unsplash

Hashtag spotlight – #Migraine

Two men sitting on parkbench

In conversation with… Mike Coulter

hand touching digital tablet, social media concept

You can’t rely only on social listening tools to get insight from social data

tiktok

How TikTok is stimulating demand

new

Britney Spears and mental health online

Security camera

Towards a New Code of Ethics on Social Media

Checklist

How to Ethically Use Social Media Data

Two men sitting on parkbench

In conversation with…Tom Johnson

A skyline of a big metropolitan city

Lessons from international online forums

Two men sitting on parkbench

In conversation with… Siân Dodwell

A multi-lingual sign

The Queen’s Gambit and multilingual query writing

Lego super man

Revealed, the six hidden superpowers of social data

'Do something great' image

We’re hiring… Research Managers

Woman writing

How to write a better Social Listening query

Angry garden gnome

Are we missing people with ‘unpopular opinions’?

Equations on wall

The ‘persuasion equation’

Two men sitting on parkbench

In conversation with… Nana Crawford

Social for Good

Social for Good

Two men sitting on parkbench

In conversation with… Joe Rice

Question

If I was a client, this is the question I’d ask

Stop

How to make subscription services ‘stickier’

Office workers

Is back to work Covid’s second act?

Get rich or try sharing

How social data drives qualitative insight

Picture of donought

What’s ‘Instagramable’? Visual identity in an Instagram world

Covid graffiti

Post-traumatic growth

Home schooling image collage

How Covid-19 changed consumer behaviour

Tumbleweeds

What to do if Covid derails your research plans

Webinar image

The rough guide to DIY social insight

hashtag image

Hashtag spotlight – #RandomActsofKindness

Man working remotely

18 tips for working from home (from people who do it all the time)

Photo by Clem Onojeghuo on Unsplash

How to fix the problem with your social data

Photo by Maddi Bazzocco on Unsplash

How to help your organisation be more humane

For the world

Unpicking consumer attitudes toward ‘Green’ consumerism

hashtag image

Hashtag spotlight – a selection of Winter warmers

Two men sitting on parkbench

In conversation with… Helen Spencer

hero

Is fundraising helping people build their brand?

2020 trends

Not another trends article… Reflections on social and shopping in 2020

Two men sitting on parkbench

In conversation with… Daryl Travis

hashtag image

Hashtag spotlight: #cocacolachristmas

Free Diver (cropped)

Are you a speed skater or free diver?

Listening

We need to talk about talking… and listening….

hashtag image

Hashtag spotlight: #antibullyingweek

Two men sitting on parkbench

In conversation with… Dr. Jillian Ney

Hair

How social insight can help map category needs

rainbows

Back to work after a miscarriage

hashtag image

Hashtag spotlight: #1in4

Two men sitting on parkbench

In conversation with… Judith kleine Holthaus

spotting emerging trends and green shoots

How to spot emerging consumer trends

I see you baby

How to help your creatives be more effective

tomato

Some tips for getting the best from your social listening provider

How do people look for new things

What do people see when they want to buy

Tips for dealing with fake reviews

Tips for understanding and dealing with fake reviews

Two men sitting on parkbench

In conversation with… Dr. Nick Coates

Consumer-centric product development

Consumer-centric product development

Two men sitting on parkbench

In conversation with… Jaclyn Kirkman

What's up with TrustPilot?

What’s up with TrustPilot?

Hola

Introducing… our new Research Manager, Kate

Lessons in love

Lessons in love

Two men sitting on parkbench

In conversation with… Roland Harwood

10 tips for improving your social data

Rubbish in, Rubbish out – 10 tips for improving your social data

New year resolution trends

2019: a resolution revolution?

Influence and influencers

Taking influence away from the Influencers

Needles haystacks, 5 tips for working with social data

5 tips for working with social data

Two men sitting on parkbench

In conversation with… Nick Bonney

Does my bum look big

Does my bum look big in this?

Why do people use forums

Why do people use forums?

Two men sitting on parkbench

In conversation with… Martin Thomas

Finding new audiences

Discovering hidden audiences

Echo-chamber-large

The echo chamber trap: hearing what you want to hear

Two men sitting on parkbench

In conversation with…Jeremy Hollow

Social learning on tour

As Heard on Social – on tour!

Angry faces

6 Faces of Anger

good looking pint

The tragedy of the second pint

man jump ocean

When should brands jump in? Knowing when to take new entrants seriously.

MARKET RESEARCH SHOULD DO MORE TO CHALLENGE BRANDS’ SELF-OBSESSION

Market Research should do more to challenge brands’ self-obsession

McDonalds dad advert

How the McDonald’s ‘bereavement’ ad was flawed

why forums work

“OMG! I fancy the gardener!!!”

Why are some people moving away from social listening?

Why do some reject social listening?

"MyMum": a rough guide for marketers, researchers and planners

Mother’s Day for marketers and researchers

Adulting: a rough guide

Adulting: 12 ideas for Marketers

winning creative pitches

A new way for agencies to win pitches, sell-in campaigns and brief creative

Hair story

Do you really know the personal stories that drive demand in your market?

The case for social learning

The case for Social Learning

Social learning case study: braun

How we turned social commentary into customer insight for Braun

Winging it: how listening to airline customers, lets you get to the root of the problem

How listening to airline customers lets you get to the root of the problem

Don’t just count the sprouts, it’s time to think again about what social data’s all about

It’s time to think again about what social data’s all about

Blog: understanding trust in financial services

Trust me, I’m a global financial institution…

Old typewriter the end

The day I ran out of Google…

Mother knows best: how we listened to mums to learn what they want from food brands

What mums could teach us about food brands

How to use TripAdvisor for mystery shopping

Cost-effective mystery shopping for the hospitality sector

Social listening blog: importance of an outside in view

Why you need an outside-in view of your market

The meaning of hashtags is changing

The changing meaning of hashtags

Social listening case study - audience reaction to BBC radio programme

BBC Radio 4 Woman’s Hour Power List: did it work?

Original insights syria UK public opinion

How did British citizens react to the war in Syria?

Research case study: Braun + TMRE

TMRE Innovation in research: finalist case study

Subscribe to updates:

Please select all the ways you would like to hear from Listen + Learn Research: