A new approach for measuring, establishing and building trust.
This paper outlines some new thinking about how trust works.
- We outline some problems with the current model.
- Introduce some new thinking about how emotions work.
- Share the results of some recent research that applies this model in the real world.
- Offer some practical next steps for understanding, measuring and, most importantly, addressing the trust overdraft.
See the full report on SlideShare.
We’re an insights agency that uses social data to help brands + their agencies find new opportunities for growth.
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