- TikTok communities
- TikTok influencers
- Brand perception
- TikTok trend discovery
- Audience segmentation
- TikTok audience insights
- New TikTok trends
- Sentiment analysis
- Trend analysis
TikTok has become one of the most powerful growth engines available to brands. But no social listening tool is yet up to the task of analysing the videos and drawing rich business insights.
Our cutting-edge, qualitative approach to TikTok analysis has changed all that. It has propelled countless companies to the forefront of spotting creative and commercial opportunities on the explosive app.
“This project truly was ground-breaking not just for Colart as the client, but also Listen & Learn in the way they devised an approach on the go with this study to help deliver the insights at depth that no other agency we discussed the project with could. Since the brief required both quant and qual approaches to be welded but at scale, L&L helped shape a Big Qual approach that helped us answer our questions on the brief extremely precisely.
The resulting insights were also delivered to us compellingly and the data produced in the process was a gold mine in itself for not just current, but also future opportunity scoping.”Jatin Kuckreja - Global Insight Director, Colart
Colart (a leading global art supplies brand) had a challenge. They needed more than organic growth to meet their targets. They needed to find new audiences and had a hunch that they could find them online. But where to start?
Working together, we designed a multi-source approach (search, text and visual social) that helped landscape the world of graphic art – finding +160 tribes of artists. From this we delved into priority tribes, bringing them to life and helping us understand their needs, motivation and frustrations.