The question
We work with AnalogFolk on an ongoing basis, helping them find the new insights they need to win business and create client confidence and commitment for their creative strategies.
Our approach
We capture and interpret comments in the social conversation that helps AnalogFolk understand what people think about products, brands, and more importantly what’s going on in their lives. We help them test their initial creative hypotheses. We then go deeper to provide them with fully evidenced insights, grounded in the real-life experiences of their target audience.
The answer
We’ve given them creative opportunities that the rest of market doesn’t have. This has helped them win significant pitches with several large consumer goods brands. Our deeper, strategy work, has given them the knowledge and evidence they need to secure board level commitment.