Our client wanted to know what to do to improve their website so that it would be more useful and engaging for patients with Rheumatoid Arthritis.
We combined search tools and social listening to identify how patients with Rheumatoid Arthritis used the internet for help. Looking at the conversation in four countries we explored what drove the conversation, where it happened and what this meant for our client’s content marketing and web strategy.
We found an active community galvanised around a few popular sites. We were able to show why these sites were successful, how they enabled patients to build peer relationships and what they’d need to do to create a compelling online experience.