Experience

How a global healthcare brand is optimising its marketing channel strategy

The question

Our client (a global healthcare brand) wanted to build on its DTC campaigns by better understanding the digital journeys consumers go on. The wanted to get a better understanding of where people go, what they find and what worked for them – so that they could refine their approach and deliver an optimal, pan-regional channel strategy.

Our approach

Looking across ten markets (from the UK through to South Korea) we helped them understand the digital discovery journey people go on when learning to deal with their condition and how they use social to find the support they need.

Synthesising lots of diverse insights, we delivered market-specific reports and debriefs alongside a regional strategic overview. This included ‘how to’ suggestions for executing and delivering a global proposition with specific roles the organisation could adopt.

The answer

This is now helping them and their creative and media partners develop and execute a regional and market-specific digital campaign to create awareness and help influence decision making.