How X keeps on top of emerging global cultural trends
The question Social media has made it harder for brands to get away with being tone-deaf, culturally irrelevant, clumsy or simply pay lip service to the issues people care about.
How BD tuned into the patient voice to shape the pathway for vascular access
The question BD knows how important it is when shaping patient pathways, and working with HCPs and policymakers, to incorporate the patient voice.
How the publishing industry understood the growth of #BookTok
The question TikTok has turned the publishing world upside down.
How Hive saw the stories behind consumer choices
The question Building its success in the Smart Home market, Hive knew it must start taking some bold steps to keep pace in a changing world.
How Colart learnt to engage new audiences
The question Colart (a leading global art supplies brand) had a challenge.
How IG Group became customer champions
The question IG Group is a world leader in derivatives trading.
How a global brand understood ‘green’ apparel
The question Our client (a global apparel brand) was keen to get a better understanding of the increasing consumer interest in ‘green’ fashion – so that it could better plan how to develop ranges to suit the needs of this audience.
How The British Red Cross learnt to talk about loneliness
The question The British Red Cross works in the UK to connect human crisis with human kindness, and encourage resilient communities, where people look after each other.
