How TikTok analysis helped wellness brands talk about immune health

The question The popularity of holistic health has increased dramatically during the last few years.

How #Skintok gave brands front-row seats to how the skincare market is moving

The question The popularity of skincare increased dramatically during the Covid-19 pandemic and the conversation rose online.

How the publishing industry understood the growth of #BookTok

The question TikTok has turned the publishing world upside down.

How TikTok analysis helped travel brands take advantage of budgeting trends

The question Inflation is here and it’s been wreaking havoc on travel budgets.

How TikTok uncovered customers’ need for financial advice

The question The financial services sector is one of the least trusted industry sectors by consumers.

How Hive saw the stories behind consumer choices

The question Building its success in the Smart Home market, Hive knew it must start taking some bold steps to keep pace in a changing world.

How Colart learnt to engage new audiences

The question Colart (a leading global art supplies brand) had a challenge.

How IG Group became customer champions

The question IG Group is a world leader in derivatives trading.

How a global brand understood ‘green’ apparel

The question Our client (a global apparel brand) was keen to get a better understanding of the increasing consumer interest in ‘green’ fashion – so that it could better plan how to develop ranges to suit the needs of this audience.

How The British Red Cross learnt to talk about loneliness

The question The British Red Cross works in the UK to connect human crisis with human kindness, and encourage resilient communities, where people look after each other.