How a global healthcare brand is optimising its marketing channel strategy

The question Our client (a global healthcare brand) wanted to build on its DTC campaigns by better understanding the digital journeys consumers go on.

How Macmillan learnt how to help people who’ve just been told they have cancer

The question Macmillan knows a lot about what people need when living with cancer.

How AXA is engaging more effectively with people moving abroad

The question The decision to live and work abroad represents a step into the unknown; no two places or situations are the same.

How to make your website more appealing and engaging

The question Our client wanted to know what to do to improve their website so that it would be more useful and engaging for patients with Rheumatoid Arthritis.

How the Money Advice Service better understood the needs of it’s customers

The question If you’ve got a problem with a financial product and your provider won’t help, you can call on the

How to find, understand and engage with Influencers in Healthcare

The question Our client wanted to understand who was influencing the online conversation about Type-1 diabetes in a number of countries.

How UKWIR is changing public perceptions

The question UKWIR (a research collaboration between the UK’s water companies) wants us all to see water as a public good, not just a commodity.

How the BBC measured the social impact of a high-profile programme

The Question BBC Radio wanted to know if the Woman’s Hour Power List programme had actually worked.