How the Mayo Clinic used customer insight to refine its go-to-market strategy

The question The Mayo Clinic is on a mission to provide cutting-edge diagnostic and treatment services around the world.

How X keeps on top of emerging global cultural trends

The question Social media has made it harder for brands to get away with being tone-deaf, culturally irrelevant, clumsy or simply pay lip service to the issues people care about.

How BD tuned into the patient voice to shape the pathway for vascular access

The question BD knows how important it is when shaping patient pathways, and working with HCPs and policymakers, to incorporate the patient voice.

How the publishing industry understood the growth of #BookTok

The question TikTok has turned the publishing world upside down.

How Hive saw the stories behind consumer choices

The question Building its success in the Smart Home market, Hive knew it must start taking some bold steps to keep pace in a changing world.

How a global brand understood ‘green’ apparel

The question Our client (a global apparel brand) was keen to get a better understanding of the increasing consumer interest in ‘green’ fashion – so that it could better plan how to develop ranges to suit the needs of this audience.

How the Financial Ombudsman Service spots consumer trends

The question The Financial Ombudsman Service wanted to get a better sense of what needs, frustrations and problems consumers were experiencing with Financial Services organisations.

How Hive uses social data for product development

The question Building on its success in the Smart Home market, Hive was looking for opportunities to reach other areas of the connected home.