How Hive uses social data to improve product development decision making

The question Building on its success in the Smart Home market, Hive was looking for opportunities to reach other areas of the connected home.

How Essentra used consumer frustrations to drive product innovation

The question e-Cigarettes are disrupting the tobacco market.

How PistonHeads found new commercial opportunities in its online community

The question If you know about cars, you’ll know about PistonHeads.