How Macmillan helped people diagnosed with cancer

The question Macmillan knows a lot about what people need when living with cancer.

How a global food brand challenged barriers to consumption

The question In order to grow one of it’s leading brands in Germany, the marketing and insight team wanted to develop a better understanding of what’s stopping people consuming it – so that they could develop the right strategies to overcome them.

How Premier Inn understood service as guest value

The question With hotels, everyone knows, service is important.

How Whitbread learnt to harness the employee voice

The question After a period of reorganisation across Whitbread, the HR Insights team needed to better understand the impact of this on key roles across the business.

How Toby Carvery improves the customer experience

The question With a choice of four meats, great yorkies and unlimited sides,