How Premier Inn made the case for service as a driver of guest and shareholder value

The question With hotels, everyone knows, service is important.

How Whitbread learnt to harness the employee voice

The question After a period of reorganisation across Whitbread, the HR Insights team needed to better understand the impact of this on key roles across the business.

How to use social data to improve product development decision making

The question Building on its success in the Smart Home market, our client was looking for opportunities to reach other areas of the connected home.

How Toby Carvery improves the customer experience

The question With a choice of four meats, great yorkies and unlimited sides,

How Essentra used consumer frustrations to drive product innovation

The question e-Cigarettes are disrupting the tobacco market.

How Pistonhead harnessed the power of its community

The question If you know about cars, you’ll know about Pistonheads.