FINDING INSPIRATION FOR A GLOBAL MARKETING STRATEGY

THE QUESTION The decision to live and work abroad represents a step into the unknown; no two places or situations are the same.

AUDIENCE-LED IDEAS

The question Havas Helia asked us how to best create fresh, creative ideas that would resonate with target audiences.

SHIFTING CONSUMER ATTITUDES

The question UKWIR (a research collaboration between the UK’s water companies) wants us all to see water as a public good, not just a commodity.

Innovating from consumer experience

The question e-Cigarettes are disrupting the tobacco market.

EXPLORING THE POTENTIAL OF SHAME

The question HMRC brought us in to work with their research and advertising agencies to explore the potential of shame to persuade people to pay their taxes.

WHY WOULD CUSTOMERS HELP YOU INNOVATE?

The question Some of E.ON’s customers are happy to help the company innovate and develop new product ideas.

ENGAGING CONSUMERS ONLINE

The question Several