This social life

Hashtag spotlight – #Plantparent

TikTok is so much more than dance videos (although those are great too!).

It’s vast, having become the world’s most popular entertainment app. And It’s a place of expression – and so a great source of consumer insight.

People love plants. And those who really love plants tend to come in two different categories on TikTok, covering under #PlantParent.

Funny videos. Plant lovers make fun of their addiction and their family members share their annoyance. Apparently living with a plant addict can be quite annoying (we beg to disagree!). Expectations vs. realities were an especially common theme in these videos.

Learning/ teaching. These videos had a more neutral tone. Plant addicts share their tips, hacks, and things they have learned while caring for their plants. Some common themes emerged here too:  “Tips for beginners”, “Things I wish I knew before I became a plant parent”, “How to propagate” and showing off their plant collection.

Another popular video is using songs to make fun of their plant obsession (dua lipa “levitating” was a popular one).

@pianteplants

Seriously how much harm can one more plant do #planttok #plantparent #levitating #alocasia

♬ Levitating – Dua Lipa

@littleplantlover

Plants are so hard to resist in every situation! #plant #iwantyou #iwantyoubabyy #dualipa #levitating #meme #plantparent #plantmeme #plantsoftiktok

♬ Levitating – Dua Lipa

What shone through all the videos is a sense of community and support. In this way, #Plantparent shows social media at its best: people coming together around the same hobbies and passions, making you feel less alone.

It was also interesting to see how the plant/urban jungle community grew during Covid. We can only wonder what will happen to everyone’s orchids once lockdown ends….

To find out how you can use social data for better business insights, get in touch with us at contact@listenandlearnresearch.com.

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