Pinterest report: lessons from DIY home décor

Are you taking advantage of Pinterest to draw rich business insight?

Brands who aren’t paying attention to Pinterest are missing out on an opportunity to spot green sprouts, influence their audience and understand their customer journey.

The platform has over 459 million monthly active users, and almost 90% of them report using the platform for purchase inspiration. The platform can also predict trends, rather than just see them happening. It’s a place of brand inspiration to be reckoned with – and so a great source of consumer insight.

To show the sorts of insights that brands can gain from Pinterest, we’ve deep-dived into DIY interior design.

After a year confined to our homes, interior design has grown in popularity and become important to many people’s wellbeing.

Download our report here to find out more about the main trends, changing audience expectations and unmet needs.

You can also watch the webinar presentation live on-demand here.

To find out how you can use social listening for better business insights, sign up to our newsletter or schedule a chat with us.

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