MRS Big Qual 2022: Turning TikToks Into Insight

TikTok is one of the world’s most used social media platforms, yet it’s currently massively underused for insights.

So, Listen & Learn Research set out to help brands harness that power using a qualitative, systematic, human-based approach.

This talk, presented at MRS Big Qual 2022, shares this approach, helping researchers see what’s possible and illustrating the commercial application of TikTok research so that market researchers can be at the forefront of spotting creative and commercial opportunities on social media.

To find out how you can use social listening for better business insights, sign up to our newsletter or schedule a chat with us.

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