for market innovation

Transform how people talk about their lives on social into insights that help uncover unmet needs, frustrations and motivations.


unmet needs

Identify what people are trying to achieve and what’s stopping them.

Understand their personal circumstances and the broader context driving their actions.

Quantify emerging trends, showing you where to prioritise.

Surface different user needs.

Clearly define the Jobs To Be Done.

Understand when and how to react to emerging trends.

Inspiration for tomorrow’s solutions can be found in today’s problems.

What we do

ESL vs Traditional Market Research

Confidence from experience
Insights are borne out of real-life consumer experiences, avoiding confirmation bias and claimed behaviour – all at scale.
Reveal social decision making
Discover and understand the different stages of the social consumer decision-making journey.
Access new audiences
See new audiences, connections and overlaps in communities which you couldn’t otherwise know about.

ESL vs Social Listening

Deep sentiment + emotion
Get access to deeper and more accurate human analysis of emotion, sentiment and language.
Blending quant + qual for a 3D picture
Quantifying specific experiential and emotional attributes, while also getting depth insights from the same data set.
Understanding context
Being able to appreciate the human, market and cultural context in which these interactions take place and what it means.
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