for market innovation

Transform the social conversation about emerging trends and big societal shifts into insight that helps you plot a successful course through them.

Assess

emerging trends

Help you understand how your customers are reacting to these trends.

Understand how trends and societal changes are playing out in your market.

Surface who’s influencing and shaping consumer behaviours and opinions.

Understand the impact of these trends on your customers’ behaviour.

Identify potential threats and opportunities.

Plan how best to respond.

We’ve seen how business as usual can become uprooted overnight. People who understand what’s happening can adapt the fastest.

What we do

ESL vs Traditional Market Research

1
Confidence from experience
Insights are borne out of real-life consumer experiences, avoiding confirmation bias and claimed behaviour – all at scale.
2
Reveal social decision making
Discover and understand the different stages of the social consumer decision-making journey.
3
Access new audiences
See new audiences, connections and overlaps in communities which you couldn’t otherwise know about.

ESL vs Social Listening

1
Deep sentiment + emotion
Get access to deeper and more accurate human analysis of emotion, sentiment and language.
2
Blending quant + qual for a 3D picture
Quantifying specific experiential and emotional attributes, while also getting depth insights from the same data set.
3
Understanding context
Being able to appreciate the human, market and cultural context in which these interactions take place and what it means.
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