This social life

Introducing… our new Research Manager, Kate

It was great to welcome Kate to the team and expand our global footprint to Bristol!

We thought we’d ask her to share a few our her thoughts since joining…

I joined L+LR after spending 8 years working across a number of research agencies, and 5 years at an insight role within a media agency.

My journey took me from London to Australia and back again, then finally I headed over to my home in the south west of England.

I’ve been privileged to work on a wide variety of clients and sectors throughout my career and utilised a broad range of research techniques, This has meant conducting anything from a qualitative brand positioning, through to robust campaign measurement.

I started this role with my own experience of social insights and was intrigued to learn more about the L+LR approach. Having had a couple of months to soak in the ways of working, here are a few reflections….

  1. I’ve been impressed with the way client hypotheses are challenged, and how insights are always developed from a bottom-up consumer language approach, rather than the wording that we as marketeers may assume fits best.
  2. Nuance in language is everything, and the team has made me think a lot more about how we use words and the implications that this has. It’s a useful reminder to read between the lines and think about why a consumer might have decided to include a particular word or phrase.
  3. The rigor which is applied in the coding process is second-to-none. I knew before starting that social data cannot easily be categorised without digesting in a more human way, however, the processes that L+L have implemented not only ensure intelligent categorisation, but quality-check these categorisations with a level of effort that would go completely unknown to clients – so am sharing the secret!
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