Innovation

Innovation

  • Market landscaping
  • Jobs to be done
  • Consumer needs
  • Competitor product performance
  • Emerging trends
  • CX and UX
  • Customer service analysis
  • Behavioural segmentation
  • Customer journey analysis
For brands who want to get to market with the right product, and continuously improve their offering

New things often start on social media.

We can use this to help you identify, understand and track emerging consumer trends. To uncover frustrations and unmet needs.

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“The insights reshaped our strategic direction and refocused resources and investments, with results showing high guest quality scores, increased sales and higher levels of loyalty.”
Mat Finch - Sales & Marketing Director, Warner Leisure
How we helped Hive use social data for product development

Building on its success in the Smart Home market, Hive was looking for opportunities to reach other areas of the connected home. They had no shortage of ideas, but needed some help to evidence and prioritise.

So, we took thousands of reviews from the US and UK across a number of product categories. Reading a sample of the data enabled us to build an analytical framework, a systematically conclude what was working in the market and what was not.

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