The Syrian war is the most socially mediated conflict to date. And it’s a conflict that is being fought online as well as on the ground.
How better to find out what people think of this very social war than social listening?
We set out to examine and analyse:
- How the decision of British citizens to join the war was discussed in the public, online debate.
- What people in the UK think should be done about it now and in the future.
- The place these opinions have in the broader context of a multi-cultural and multi-ethnic UK.
- How public discourse regarding British citizens joining the war in Syria represents and feeds into older narratives around immigration, multiculturalism and social cohesion.
You can read the full report on SlideShare.
We’re an insights agency that uses social data to help brands + their agencies find new opportunities for growth.
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