Feeling the squeeze: Personal finance on TikTok

Inflation is here and it’s wreaking havoc on household budgets.

As a result, personal finance is the latest trend to grip TikTok, the world’s most popular entertainment app.

We’ve analysed and coded more than 100 TikTok videos using our first-of-its-kind, qualitative TikTok methodology.

Watch our webinar to see how marketers and personal finance brands can take advantage of this explosive trend.

You can also read the report here.

To find out how you can use social listening for better business insights, sign up to our newsletter or schedule a chat with us.

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