for customer acquisition

Social media plays an important role at each stage of the consumer decision-making process. From the initial trigger, through to awareness, consideration, purchase and experience.

This can help you understand how and where to shape these journeys to stimulate demand.

Influence

purchase intent

Identify the different stages of the social consumer decision-making process.

Reveal the role of different influential people and places.

Understand which messages and channels are most effective in generating demand.

Start developing your first influencer strategy, or

Improve the effectiveness of your existing influencer strategy.

Develop more engaging content and drive digital marketing effectiveness.

People’s opinions are heavily influenced by what they see on social. Improve your influence at critical stages of the decision-making journey.

What we do

ESL vs Traditional Market Research

1
Confidence from experience
Insights are borne out of real-life consumer experiences, avoiding confirmation bias and claimed behaviour – all at scale.
2
Reveal social decision making
Discover and understand the different stages of the social consumer decision-making journey.
3
Access new audiences
See new audiences, connections and overlaps in communities which you couldn’t otherwise know about.

ESL vs Social Listening

1
Deep sentiment + emotion
Get access to deeper and more accurate human analysis of emotion, sentiment and language.
2
Blending quant + qual for a 3D picture
Quantifying specific experiential and emotional attributes, while also getting depth insights from the same data set.
3
Understanding context
Being able to appreciate the human, market and cultural context in which these interactions take place and what it means.
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