for customer acquisition

People use social media to find people and content creators they want to engage with.

This gives you the chance to discover audiences you didn’t know existed.

Discover

new audiences

Identify new tribes and communities, in your category and beyond.

Size and locate the different tribes to show where the heat is.

Help you prioritise which tribes and audience segments to focus on.

Provide clear insight into their practical and emotional needs, what motivates them, the barriers, enablers and influences.

Develop products and services to meet the needs of these new segments.

Target your creative strategy.

Refine your marketing plan to focus on key audiences.

We all need more customers.

What we do

ESL vs Traditional Market Research

1
Confidence from experience
Insights are borne out of real-life consumer experiences, avoiding confirmation bias and claimed behaviour – all at scale.
2
Reveal social decision making
Discover and understand the different stages of the social consumer decision-making journey.
3
Access new audiences
See new audiences, connections and overlaps in communities which you couldn’t otherwise know about.

ESL vs Social Listening

1
Deep sentiment + emotion
Get access to deeper and more accurate human analysis of emotion, sentiment and language.
2
Blending quant + qual for a 3D picture
Quantifying specific experiential and emotional attributes, while also getting depth insights from the same data set.
3
Understanding context
Being able to appreciate the human, market and cultural context in which these interactions take place and what it means.
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