for customer acquisition

Social media is full of the stories of people’s lives, played out every day. What’s happening, where and how.

These stories are a powerful source of inspiration to help fuel the creative process.

Spot

creative opportunities

Reveal new stories about the lives of people in your category.

Help you better align your creativity with the norms, language and tone of your target audience.

Keep track of changing tastes and expressions of people’s interests.

Reveal new stories about the lives of people in your category.

Help you better align your creativity with the norms, language and tone of your target audience.

Keep track of changing tastes and expressions of people’s interests.

The right creative is essential for driving awareness and intent. Ensure yours gets seen.

What we do

ESL vs Traditional Market Research

1
Confidence from experience
Insights are borne out of real-life consumer experiences, avoiding confirmation bias and claimed behaviour – all at scale.
2
Reveal social decision making
Discover and understand the different stages of the social consumer decision-making journey.
3
Access new audiences
See new audiences, connections and overlaps in communities which you couldn’t otherwise know about.

ESL vs Social Listening

1
Deep sentiment + emotion
Get access to deeper and more accurate human analysis of emotion, sentiment and language.
2
Blending quant + qual for a 3D picture
Quantifying specific experiential and emotional attributes, while also getting depth insights from the same data set.
3
Understanding context
Being able to appreciate the human, market and cultural context in which these interactions take place and what it means.
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