This social life

Hashtag spotlight – #ClimateChange

TikTok is so much more than dance videos (although those are great too!).

It’s vast, having become the world’s most popular entertainment app. And It’s a place of expression – and so a great source of consumer insight.

TikTok has been used as a medium for addressing climate change for a while now.

Emma Pattee of Wired Magazine noted that the platform is creating a crop of eco-creators bent on educating their followers about the looming global disaster.

And that is the problem.

Much of what is posted on TikTok is “doom and gloom”, sending the message we are so far gone, there is nothing we can do about it.

However, we are starting to notice an emerging group of people using the platform with an entirely different message.

No, we are not talking about the influencers making their own deodorant and swearing off plastic straws. We are talking about people like Climate Adam (@climateadam).

Adam, a PhD in Atmospherics Physics from Oxford, creates compelling storylines addressing common climate change questions and misunderstandings.

@climateadam

Keep things hot, but the planet cool. #climatechange #scientist #environment #ecotok #fyp

♬ original sound – _ritikaaaa – _ritikaaaa

@climateadam

Reply to @karimat7 how unusual is #climatechange?? #environment #ecotok #scientist

♬ Pieces (Solo Piano Version) – Danilo Stankovic

Frequently donning a green shirt and painted green nails, he has tried every TikTok trick to get his message across. And all of his well-researched efforts are starting to pay off.

We vote for more Adams on TikTok!

To find out how you can use social data for better business insights, get in touch with us at contact@listenandlearnresearch.com.

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