Turning the page: What the book industry can learn from Booktok

From nothing, #BookTok has amassed around 54bn (yes, that’s 54 billion!) views and spawned a range of related areas of interest.

When should social replace traditional research methods?

Insight from social data gets you closer to the action than other research methods.

MRS Big Qual 2022: Turning TikToks Into Insight

TikTok is one of the world’s most used social media platforms, yet it’s currently massively underused for insights.

50 shades of green: consumer climate action

With the climate crisis, most consumers recognise the need but don’t know how to act.

How to chart a path through the social media wilderness

The social media landscape is in constant flux – driven by changing consumer experiences, motivations and emotions.

How to use TikTok for business insight

TikTok is one of the world’s most used social media platforms, yet it’s currently massively underused for insights.

Webinar series: a practical guide to social insight – part 1

Do you feel like you are getting the most out of your social media data? Or are you unsure how to get started? Our 5-part webinar series walks you through how to use social media data for consumer or B2B insight.

Why brands should care about Pinterest

Are you taking advantage of Pinterest to draw rich business insight? Brands who aren’t paying attention to Pinterest are missing out on an opportunity to spot green sprouts, influence their audience and understand their customer journey.

Pinterest insight: DIY home decor trends

Are you taking advantage of Pinterest to draw rich business insight? Brands who aren’t paying attention to Pinterest are missing out on an opportunity to spot green sprouts, influence their audience and understand their customer journey.

Anticipation to Anxiety: Life after Covid

How are people feeling about life after Covid? We looked to social for answers so brands can better understand how to support their customers as they leave lockdown.