A marketer’s most underrated friends: our guide to Twitch, Quora, Pinterest

Are you taking advantage of the best platforms to draw rich business insight? Twitch, Quora and Pinterest are a treasure-trove of social media data, yet few brands use them.

Feeling the squeeze: Personal finance on TikTok

Inflation is here and it’s wreaking havoc on household budgets.

Spotting the signals: how to analyse social data

Do want to take your social insight projects to the next level? Or are you unsure where to start? Watch our webinar to see how to run a successful social insight project.

What marketers can learn from #BudgetTravel on TikTok

Inflation is here and it’s wreaking havoc on travel budgets.

How do you write a killer social listening query?

Want to know how to gather better social data? Watch our webinar and learn how to write a killer query to get the most from your social insight projects.

Turning the page: What the book industry can learn from Booktok

From nothing, #BookTok has amassed around 54bn (yes, that’s 54 billion!) views and spawned a range of related areas of interest.

When should social replace traditional research methods?

Insight from social data gets you closer to the action than other research methods.

MRS Big Qual 2022: Turning TikToks Into Insight

TikTok is one of the world’s most used social media platforms, yet it’s currently massively underused for insights.

50 shades of green: consumer climate action

With the climate crisis, most consumers recognise the need but don’t know how to act.

How to chart a path through the social media wilderness

The social media landscape is in constant flux – driven by changing consumer experiences, motivations and emotions.