Do you really know the personal stories that drive demand in your market?

Conversations on social tell a story A story that's shaped by what people talk about (in this case the endless quest to be happy with your hair).

The case for Social Learning

There is a difference between listening and learning.

Learning to groom on the internet. How we turned social commentary into customer insight for Braun

A tricky audience When it comes to talking about how they feel, the male audience can be tricky.

Winging it: how listening to airline customers, lets you get to the root of the problem

One of the pillars of business growth is keeping your customers happy.

Don’t just count the sprouts, it’s time to think again about what social data’s all about

Up until now most of the conversation about social media research / listening has been about the interactions between brands and consumers.

The day I ran out of Google…

Put something into Google and, usually, you’ll be swamped with results.

Cost-effective mystery shopping for the hospitality sector

The case for using online reviews Why would one do mystery shopping? From a management or HR point of view, it can serve as a disciplining stick – if staff are aware of mystery shoppers, they are more likely to be on higher alert when attending to guests.

Why you need an outside-in view of your market

Something happens to us on the way to work. We wake up as people, and spend a lot of our time as consumers, but once through the doors at work, our outlook changes.