Do you really know the personal stories that drive demand in your market?
Conversations on social tell a story A story that's shaped by what people talk about (in this case the endless quest to be happy with your hair).
Conversations on social tell a story A story that's shaped by what people talk about (in this case the endless quest to be happy with your hair).
A tricky audience When it comes to talking about how they feel, the male audience can be tricky.
One of the pillars of business growth is keeping your customers happy.
Up until now most of the conversation about social media research / listening has been about the interactions between brands and consumers.
Put something into Google and, usually, you’ll be swamped with results.
The case for using online reviews Why would one do mystery shopping? From a management or HR point of view, it can serve as a disciplining stick – if staff are aware of mystery shoppers, they are more likely to be on higher alert when attending to guests.
Something happens to us on the way to work. We wake up as people, and spend a lot of our time as consumers, but once through the doors at work, our outlook changes.
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