Consumer-centric product development
How to use social data for… Consumer-centric product development Business case There’s nothing quite like the experiences of real consumers to tell you how well your product is going down.
When you look at the data that comes through your social listening dashboard, it looks great.
Needles, haystacks: 5 tips for working with social data Let’s start with a challenge.
Working on a couple of projects recently brought to light just how easy it is to all fall under the spell of the Echo Chamber.
Something becomes truly popular when it becomes interesting to those who don’t particularly care.
Another day, another pulled ad campaign.
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