Consumer-centric product development

How to use social data for… Consumer-centric product development Business case There’s nothing quite like the experiences of real consumers to tell you how well your product is going down.

What’s up with TrustPilot?

It loves Autotrader but hates John Lewis & Partners.

Rubbish in, Rubbish out – 10 tips for improving your social data

When you look at the data that comes through your social listening dashboard, it looks great.

Taking influence away from the Influencers

The idea for this article came from a few different places.

Needles, haystacks: 5 tips for working with social data

Needles, haystacks: 5 tips for working with social data Let’s start with a challenge.

Does my bum look big in this?

Let's face it most of your friends won't tell you and your partner almost certainly won't.

The echo chamber trap: hearing what you want to hear, seeing what you want to see (part 1)

Working on a couple of projects recently brought to light just how easy it is to all fall under the spell of the Echo Chamber.

When should brands jump in? Knowing when to take new entrants seriously.

Something becomes truly popular when it becomes interesting to those who don’t particularly care.

McDonald’s ‘bereavement’ ad could have been better, but they shouldn’t have pulled it

McDonald’s pulled their ad about a boy and his father due to a social and traditional media ‘storm’.