When should brands jump in? Knowing when to take new entrants seriously.

Something becomes truly popular when it becomes interesting to those who don’t particularly care.

McDonald’s ‘bereavement’ ad could have been better, but they shouldn’t have pulled it

McDonald’s pulled their ad about a boy and his father due to a social and traditional media ‘storm’.

Why are some people moving away from social listening?

Looking for growth? You could argue that the Insight team’s job is to help kick-start organic growth.

A new way for agencies to win pitches, sell-in campaigns and brief creative

Finding creative opportunities The early stages of the creative process, either for pitching for new business or for selling-in campaign ideas, tends to look a bit like this:

Do you really know the personal stories that drive demand in your market?

Conversations on social tell a story A story that's shaped by what people talk about (in this case the endless quest to be happy with your hair).

The case for Social Learning

There is a difference between listening and learning.

Learning to groom on the internet. How we turned social commentary into customer insight for Braun

A tricky audience When it comes to talking about how they feel, the male audience can be tricky.

Winging it: how listening to airline customers, lets you get to the root of the problem

One of the pillars of business growth is keeping your customers happy.

Don’t just count the sprouts, it’s time to think again about what social data’s all about

Up until now most of the conversation about social media research / listening has been about the interactions between brands and consumers.