How to fix the problem with your social data
There’s a problem with social data. The phrase “rubbish in, rubbish out” says it all.
We have a privileged position, we get to actually read a shed load of social data.
It all started with a dog guard I was looking to buy a dog guard for my car - a random purchase I know, and not one that I have ever (or likely will ever) buy again.
When you look at the data that comes through your social listening dashboard, it looks great.
Needles, haystacks: 5 tips for working with social data Let’s start with a challenge.
Working on a couple of projects recently brought to light just how easy it is to all fall under the spell of the Echo Chamber.
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