Nonsense, nonsense, nonsense – Some sensible tips for getting the best from your social listening provider
We have a privileged position, we get to actually read a shed load of social data.
Tips for understanding and dealing with fake reviews
It all started with a dog guard I was looking to buy a dog guard for my car - a random purchase I know, and not one that I have ever (or likely will ever) buy again.
Consumer-centric product development
How to use social data for… Consumer-centric product development Business case There’s nothing quite like the experiences of real consumers to tell you how well your product is going down.
Rubbish in, Rubbish out – 10 tips for improving your social data
When you look at the data that comes through your social listening dashboard, it looks great.
Taking influence away from the Influencers
The idea for this article came from a few different places.
Needles, haystacks: 5 tips for working with social data
Needles, haystacks: 5 tips for working with social data Let’s start with a challenge.
Does my bum look big in this?
Let's face it most of your friends won't tell you and your partner almost certainly won't.
The echo chamber trap: hearing what you want to hear, seeing what you want to see (part 1)
Working on a couple of projects recently brought to light just how easy it is to all fall under the spell of the Echo Chamber.
When should brands jump in? Knowing when to take new entrants seriously.
Something becomes truly popular when it becomes interesting to those who don’t particularly care.