Why you can’t have brand purpose without social insight

Pop quiz. Why does your organisation exist? You can recite your company’s “why” easily, can’t you? For today’s consumers, a brand’s values and beliefs matter.

3 Mistakes Brands Make When Marketing to a Diverse Audience

Brand inclusivity is more than a trend. It has rapidly gone from something extraordinary to something expected.

Are users really leaving social media?

Have you ever had posts appear in your feed, where someone you know (usually very remotely) describes how great they feel after having “detoxed” from social media? Maybe you’ve

What Britney Spears can teach us about mental health on social media

Don't you know that you're toxic? Fake. Self-promotional.

Towards a New Code of Ethics on Social Media

Back in 2015, the satirical website The Onion ran a piece with an unusual headline.

Social for Good

Let’s face it, social media is immature.

How Covid-19 changed consumer behaviour

Coronavirus is affecting all our lives. There are about 8m households in the UK with dependent children.