Why do people use forums?

Today we’re going to answer a question we get asked a lot.

Discovering hidden audiences, the one about pregnancy tests

I remember the feel of the carpet and the edge of the stairs digging into my ribs, as I sat there, waiting.

6 Faces of Anger: the miffed don’t change the world

"Social media, it’s just full of angry people, isn’t it?" Well, actually, no.

The tragedy of the second pint

What's the big idea? People need more than brands can give them.

“OMG! I fancy the gardener!!!”

Picture this, you’re a relatively new mum.

“MyMum”: a rough guide for marketers, researchers + planners

It’s that time of year again. The ‘tell us why your mum’s the best, and win some stuff’ campaigns are in full swing.

Adulting: 12 ideas for Marketers, Researchers + Planners

Adulting made the short list on the American Dialect Society’s word of the year.

Trust me, I’m a global financial institution…

...how we listened to customers to learn the emotional language of trust Repaying the trust overdraft In March 2016, as the Banking Standards Board nervously published its first annual report, top executives from several major banks commented that they expected fines to keep coming for at least the next 4 years.

Mother knows best: how we listened to mums to learn what they want from food brands

Food advice is everywhere Brands and publishers fill our screens with new diets, food scares and miracle superfoods.

The changing meaning of hashtags

What hashtags mean is changing First suggested by Chris Messina back in 2007 as a way of