What can TikTok teach us about immune health?
TikTok is massively underused for insights. It can help you understand what consumers are buying, why they’re making the choices they do and how you can better appeal to them.
Post-traumatic growth
We want to help you think through the impact Covid-19 is having on people’s attitudes, values and behaviours - now and in the months ahead.
How Covid-19 changed consumer behaviour
Coronavirus is affecting all our lives. There are about 8m households in the UK with dependent children.
Back to work after a miscarriage
1 in 4 pregnancies ends in miscarriage, but it's still a taboo subject, leaving people isolated, confused and suffering.
2019: a resolution revolution?
Taking on the gym? Or packing it in? Recent media buzz got us thinking about the types of New Year resolutions that we’re making and why… So we had a look into how people talk about their New Year resolutions and contrasted this with the same time last year.
6 Faces of Anger
"Social media, it’s just full of angry people, isn’t it?" Well, actually, no.
Mother’s Day for marketers and researchers
It’s that time of year again. The ‘tell us why your mum’s the best, and win some stuff’ campaigns are in full swing.
BBC Radio 4 Woman’s Hour Power List: did it work?
A report looking at how well BBC Radio 4's Woman's Hour 'Power List' programme started a conversation in social media about women and power.
How did British citizens react to the war in Syria?
The Syrian war is the most socially mediated conflict to date.