A tale of two cities: consumer responses to the iPhone 14 launch

Rain was pouring down in Manhattan, New York City. The streets were empty – most people had taken shelter inside.

What financial services brands can learn from TikTok

Financial services is the second-least trusted industry sector, according to the most

Feeling the squeeze: #BudgetTravel on TikTok

Inflation is here and it’s wreaking havoc on travel budgets.

#BookTok: from romance to rebellion

From nothing, #BookTok has amassed around 54bn (yes, that’s 54 billion!) views and spawned a range of related areas of interest.

Planet Earth needs some friends

The way we’re trying to create action about climate change isn’t working.

Brands, lead Reddit’s talk on gut health

Gut health may very well be the latest and greatest wellness trend.

Pinterest report: A human-based approach to Pinterest insight

Are you taking advantage of Pinterest to draw rich business insight? Brands who aren’t paying attention to Pinterest are missing out on an opportunity to spot green sprouts, influence their audience and understand their customer journey.

Pinterest report: lessons from DIY home décor

Are you taking advantage of Pinterest to draw rich business insight? Brands who aren’t paying attention to Pinterest are missing out on an opportunity to spot green sprouts, influence their audience and understand their customer journey.

What can TikTok teach us about immune health?

TikTok is massively underused for insights. It can help you understand what consumers are buying, why they’re making the choices they do and how you can better appeal to them.

Post-traumatic growth

We want to help you think through the impact Covid-19 is having on people’s attitudes, values and behaviours - now and in the months ahead.