Taking influence away from the Influencers
The idea for this article came from a few different places.
Needles, haystacks: 5 tips for working with social data Let’s start with a challenge.
Working on a couple of projects recently brought to light just how easy it is to all fall under the spell of the Echo Chamber.
Something becomes truly popular when it becomes interesting to those who don’t particularly care.
Another day, another pulled ad campaign.
McDonald’s pulled their ad about a boy and his father due to a social and traditional media ‘storm’.
Looking for growth? You could argue that the Insight team’s job is to help kick-start organic growth.
Finding creative opportunities The early stages of the creative process, either for pitching for new business or for selling-in campaign ideas, tends to look a bit like this:
Conversations on social tell a story A story that's shaped by what people talk about (in this case the endless quest to be happy with your hair).
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