Hashtag spotlight – #HomeMeans

TikTok is so much more than dance videos (although those are great too!).

Hashtag spotlight – #JobSearch

TikTok is so much more than dance videos (although those are great too!).

Hashtag spotlight – #ThinPrivilege

TikTok is so much more than dance videos (although those are great too!).

Hashtag spotlight – #Migraine

TikTok is so much more than dance videos (although those are great too!).

Short videos, big impact: how TikTok is stimulating demand

TikTok is activating demand. Think back to March 2020.

Revealed, the six hidden superpowers of social data

A superpower is something special. Something that separates you from the rest.

How the ‘persuasion equation’ can increase your influence

Getting from 'A' to 'B' Any attempt to influence others needs to start by understanding where they’re coming from.

How to make subscription services ‘stickier’

Don't let them lose that loving feeling A steady income stream has never been so vital.

Attitudes, emotions and behaviors: using social data to drive qualitative insight

“It takes about 10 years to become an overnight success.