Not another trends article… Reflections on social and shopping in 2020

We know your inboxes will be flooded with the 2020 predictions about the trends to watch in your market and we feel your pain! At LL+R we’re all feeling less sure about predictions these days: I don’t know what might happen tomorrow let alone next year…  But we wanted to share our thoughts on a couple of things we’ve been noticing lately, in social or other places of inspiration, and a few thoughts on things we anticipate ahead.

Is your social insight team full of Speed Skaters or Free Divers?

The tortoise and the hare You know the tale of the tortoise and the hare? Well, something similar is emerging in how we’re using social media data for research.

We need to talk about talking… and listening….

"Breakdown in conversation is the biggest risk of our times" Ros Wynne Jones, Daily Mirror journalist and founder of the Britain Talks initiative And so we find ourselves in the midst of another election campaign.

Fringe-spiration: how to spot emerging consumer trends and green shoots

We were looking at trends in green fashion over the summer and it got us reflecting on a quote that’s often attributed to

I see you baby! How to help your creatives be more effective

A bold statement of intent Social insight should help you develop creative content that people can see themselves in.

What do people see when they’re looking to buy something new?

We’ve been working on the idea of a ‘Trail of Influence’ recently.

Lessons in love

With Valentine’s day approaching, it got us thinking about love.

2019: a resolution revolution?

Taking on the gym? Or packing it in? Recent media buzz got us thinking about the types of New Year resolutions that we’re making and why… So we had a look into how people talk about their New Year resolutions and contrasted this with the same time last year.

Why do people use forums?

Today we’re going to answer a question we get asked a lot.