Short videos, big impact: how TikTok is stimulating demand

TikTok is activating demand. Think back to March 2020.

Revealed, the six hidden superpowers of social data

A superpower is something special. Something that separates you from the rest.

How the ‘persuasion equation’ can increase your influence

Getting from 'A' to 'B' Any attempt to influence others needs to start by understanding where they’re coming from.

How to make subscription services ‘stickier’

Don't let them lose that loving feeling A steady income stream has never been so vital.

Attitudes, emotions and behaviors: using social data to drive qualitative insight

“It takes about 10 years to become an overnight success.

What’s ‘Instagramable’? Visual identity in an Instagram world

A… picture… tells… It’s no good. I can’t make myself drag that old cliché out again.

Post-traumatic growth

We want to help you think through the impact Covid-19 is having on people’s attitudes, values and behaviours - now and in the months ahead.

Loud, confused and complex – unpicking consumer attitudes toward ‘Green’ consumerism

'Green' issues, climate change, sustainability and questions about our impact on the world are burning topics right now.

Is the future of fundraising helping people build their brand rather than yours?

We’re a curious bunch and have been looking at some of the consumer trends currently shaping the charity sector.