Attitudes, emotions and behaviors: using social data to drive qualitative insight

“It takes about 10 years to become an overnight success.

What’s ‘Instagramable’? Visual identity in an Instagram world

A… picture… tells… It’s no good. I can’t make myself drag that old cliché out again.

Post-traumatic growth

We want to help you think through the impact Covid-19 is having on people’s attitudes, values and behaviours - now and in the months ahead.

Loud, confused and complex – unpicking consumer attitudes toward ‘Green’ consumerism

'Green' issues, climate change, sustainability and questions about our impact on the world are burning topics right now.

Is the future of fundraising helping people build their brand rather than yours?

We’re a curious bunch and have been looking at some of the consumer trends currently shaping the charity sector.

Not another trends article… Reflections on social and shopping in 2020

We know your inboxes will be flooded with the 2020 predictions about the trends to watch in your market and we feel your pain! At LL+R we’re all feeling less sure about predictions these days: I don’t know what might happen tomorrow let alone next year…  But we wanted to share our thoughts on a couple of things we’ve been noticing lately, in social or other places of inspiration, and a few thoughts on things we anticipate ahead.

Is your social insight team full of Speed Skaters or Free Divers?

The tortoise and the hare You know the tale of the tortoise and the hare? Well, something similar is emerging in how we’re using social media data for research.

We need to talk about talking… and listening….

"Breakdown in conversation is the biggest risk of our times" Ros Wynne Jones, Daily Mirror journalist and founder of the Britain Talks initiative And so we find ourselves in the midst of another election campaign.

Fringe-spiration: how to spot emerging consumer trends and green shoots

We were looking at trends in green fashion over the summer and it got us reflecting on a quote that’s often attributed to