How social insight can help you understand the job to be done

I was late to this party. (It started in 2016 but better now than never).

What’s the impact of social media on TV?

With years of lockdowns, quarantines and remote work, we have all spent an inordinate of time at home – and in front of our screens.

In conversation with…Louise McLaren

Louise is very busy at the moment. We sat down to congratulate her on starting a new position as

The evolving nature of social media platforms

It's late December 2021 and something extraordinary has just happened.

How to instil spontaneity in remote working

“Ping?” I’m not sure where this word came from or why it stuck.

We need to talk about Karen: social media gone wrong

Have you met Karen? She is a middle-aged, middle-class white woman with a blonde, choppy bob.

Pinterest spotlight: #Food inspiration

Pinterest is a marketer’s best friend. Yet it very rarely gets the credit or attention it deserves.

Pinterest spotlight: #Hair Care

Pinterest is a marketer’s best friend. Yet it very rarely gets the credit or attention it deserves.

Pinterest spotlight: #wedding trends

Pinterest is a marketer’s best friend. Yet it very rarely gets the credit or attention it deserves.