Using Google to understand consumer intent

Intent is the Holy Grail. Google understand intent. It’s one of the main reasons they continue to be so successful.

The lure of celebrity Fintech endorsements

Kim Kardashian. Jay Z. Matt Damon. Spike Lee. Messi. These are just a few of the A-listers that have been touting Fintech products and services.

In conversation with… Sarah Thomas

We were lucky to get hold of Sarah recently. Despite being so busy as the

Why brands don’t understand their audiences

How do you understand the world around you? How do you find your customers and understand what they need? What helps you think strategically, creatively or innovatively? The answer for most people is “we ask questions”.

Meme marketing: the good, the bad and the ugly

It’s November 2022, and one of the top trendsetters on TikTok is an owl.

Listen + Learn’s BCorps diaries: what’s new?

BCorp is like looking in a mirror and finding a better version of you looking back.

What’s next for social and influencer marketing?

Have you met the latest generation of influencer? The ubiquity of social media combined with pandemic boredom supercharged content creation, giving rise to a

In conversation with…Ray Poynter

You probably know Ray. He is a giant in the market research industry.

What’s behind today’s web nostalgia?

The past is back – and with a vengeance. Since the beginning of the pandemic, we’ve seen people lean into escapism by flocking to eras past – whether that’s