What’s behind today’s web nostalgia?

The past is back – and with a vengeance. Since the beginning of the pandemic, we’ve seen people lean into escapism by flocking to eras past – whether that’s 

How Insight Directors should respond to TikTok

TikTok can’t be ignored. It’s ok if you don’t use it.

In conversation with…Richard Robinson

We were lucky to get hold of Richard recently. Despite being so busy as the

The B Corp diaries (2) – the company soul

I thought we’d be further along. I was naïve when I first started thinking about becoming a BCorp.

In conversation with…Simon Scrivens

I’ve had the pleasure of working with Simon (Chief Marketing Officer for Health & Care at Sodexo) for a number of years.

What makes our approach different?

What makes us stand out?  Two simple ideas.

Going viral: the psychology of how and why we share on social media

It’s 2008. And the boys of South Park are trying to break the internet.

How to market to LGBT+ audiences

Pride month is over.  As the flags come down, there’s a lot to learn.

How social commerce is transforming online shopping experiences

Social media is everywhere. It touches virtually every aspect of our lives.

What I learned from conversations with 15 Research Directors

I’ve just had one of my favourite days of the year. Hands down.