for brand growth

Transform social brand interactions into insight that will help improve the customer experience.

Optimise

customer journeys

Discover which parts of the customer journey are front of mind.

Identify the sources and impact of friction across the journey.

Surface what’s working and why.

Compare your performance with your competitors.

Understand how people experience and think about your brand.

Reveal your relative strengths and weaknesses.

Develop action plans to optimise customer experiences.

In a fiercely competitive market, the better the customer journey, the more likely you are to succeed.

What we do

ESL vs Traditional Market Research

1
Confidence from experience
Insights are borne out of real-life consumer experiences, avoiding confirmation bias and claimed behaviour – all at scale.
2
Reveal social decision making
Discover and understand the different stages of the social consumer decision-making journey.
3
Access new audiences
See new audiences, connections and overlaps in communities which you couldn’t otherwise know about.

ESL vs Social Listening

1
Deep sentiment + emotion
Get access to deeper and more accurate human analysis of emotion, sentiment and language.
2
Blending quant + qual for a 3D picture
Quantifying specific experiential and emotional attributes, while also getting depth insights from the same data set.
3
Understanding context
Being able to appreciate the human, market and cultural context in which these interactions take place and what it means.
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