for brand growth

Transform how people react to your content, into insight that drives future campaign effectiveness.

Improve

campaign impact

Analyse consumer reactions to your paid, sponsored content and owned social content.

Track the impact of traditional campaigns on social sentiment.

Show you what content is resonating and why.

Understand the impact of your campaigns on shifting people’s opinions and intent.

Identify which messages resonate the strongest on each channel.

Create more effective campaign briefs.

In a crowded, noisy world your messaging needs to stand out.

What we do

ESL vs Traditional Market Research

1
Confidence from experience
Insights are borne out of real-life consumer experiences, avoiding confirmation bias and claimed behaviour – all at scale.
2
Reveal social decision making
Discover and understand the different stages of the social consumer decision-making journey.
3
Access new audiences
See new audiences, connections and overlaps in communities which you couldn’t otherwise know about.

ESL vs Social Listening

1
Deep sentiment + emotion
Get access to deeper and more accurate human analysis of emotion, sentiment and language.
2
Blending quant + qual for a 3D picture
Quantifying specific experiential and emotional attributes, while also getting depth insights from the same data set.
3
Understanding context
Being able to appreciate the human, market and cultural context in which these interactions take place and what it means.
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