for brand growth

Transform the social conversation about your brand into meaningful insights that will help you grow your reputation.

Improve

brand reputation

Reveal people’s authentic perceptions of brands.

Surface the most important attributes and associations.

Measure performance against these attributes.

Compare your brand’s performance against the competition.

Understand which attributes have the strongest impact on brand perception.

See the effect of different influences on brand perception.

Develop the right strategy to play to your strengths and address any vulnerabilities.

How your brand is perceived on social directly impacts awareness and purchase intent.

What we do

ESL vs Traditional Market Research

1
Confidence from experience
Insights are borne out of real-life consumer experiences, avoiding confirmation bias and claimed behaviour – all at scale.
2
Reveal social decision making
Discover and understand the different stages of the social consumer decision-making journey.
3
Access new audiences
See new audiences, connections and overlaps in communities which you couldn’t otherwise know about.

ESL vs Social Listening

1
Deep sentiment + emotion
Get access to deeper and more accurate human analysis of emotion, sentiment and language.
2
Blending quant + qual for a 3D picture
Quantifying specific experiential and emotional attributes, while also getting depth insights from the same data set.
3
Understanding context
Being able to appreciate the human, market and cultural context in which these interactions take place and what it means.
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